Consider using the float-labels UX pattern in your forms. Labels are displayed as placeholders. When the field get the focus, its label is reduced in
Tag: User Experience
eCommerce Tip #137: Personalize your homepage for each returning visitor
Don’t offer the same experience to all. Personalize the user experience for returning customers! You have the information to do it! When a returning customer
eCommerce Tip #127: Don’t ask a question if an algorithm can find the answer
Reduce friction! Don’t bother the customer with questions or options when an algorithm or a query in a database can figure out the answer. Simplify
Franco Folini 