B2B Marketing Trainer and Consultant
When running remarketing or retargeting campaigns, exclude current customers to avoid frustrating them with ads for recently purchased products. While some marketers suggest targeting them for repeat purchases with personalized ads, the potential negative brand impact from not following best practices outweighs any benefits. Understanding the nuanced definitions of remarketing and retargeting is essential.
Facebook, with over 2.85 billion users, offers a guide for beginners in its Ads Manager. This step-by-step tutorial, designed for Digital Marketing Bootcamp students, covers how to create custom and lookalike audiences, set up an ad account, and launch a campaign effectively while ensuring proper audience targeting.
Franco Folini is a marketing trainer and consultant with a background as an e-commerce entrepreneur in Silicon Valley. He taught at UC Berkeley Extension and currently teaches at the University of Strasbourg and Università della Montagna in Edolo, Italy. Recently, he moved back to his native Valtellina in the Italian Alps. Franco frequently speaks about the impact of AI and other technologies on marketing. For more details, visit his LinkedIn profile or email him at folini@gmail.com.