ML (Machine Learning) and AI (Artificial Intelligence) tools are becoming more and more affordable and approachable. The complexity and cost thresholds a problem has to touch to qualify for an ML treatment quickly go down. Many small tasks, such as providing product recommendations to eCommerce website visitors, can now be approached with ML solutions. The... Continue Reading →
Only recommend companion products before & after a purchase! No similar products.
Only recommend companion products before or after the purchase! Never suggest similar, alternative products. Are you accidentally driving customers away by showing them the wrong products at the wrong time? While it might seem helpful to offer a variety of choices, the timing of those suggestions determines whether you make a sale or cause a... Continue Reading →