ML (Machine Learning) and AI (Artificial Intelligence) tools are becoming more and more affordable and approachable. The complexity and cost thresholds a problem has to touch to qualify for an ML treatment quickly go down. Many small tasks, such as providing product recommendations to eCommerce website visitors, can now be approached with ML solutions. The... Continue Reading →
eCommerce Tip #132: Recommend different products before and after a purchase!
After a conversion, only suggest companion products such as maintenance, extensions, and optional modules. Do not recommend alternative products. You are risking to irritate and confuse your customers. Tip #132 – © Franco Folini This issue is frequently underestimated by the people or teams in charge of product recommendations. There is nothing more irritating than... Continue Reading →