B2B Marketing Trainer and Consultant
This article was first posted on LinkedIn on October 14, 2019. Page-Speed is not the only factor that defines the success of an eCommerce page. There are many other essential factors, like brand relevance, content, price, SEO, etc. Nevertheless, improving Page Speed can significantly improve eCommerce KPI like Conversion Rate and reduce your website bounce rate. There are... Continue Reading →
Novedge, founded in 2003 by Franco Folini and Cristiano Sacchi, transformed software distribution by selling 3D design software online, bypassing traditional value-added resellers (VARs). Over a decade, Novedge expanded its catalog to nearly 10,000 titles and adapted to tech-savvy customers needing minimal support, highlighting shifts towards online and cloud-based software sales.
Antonio Pellizzaro, Lead Developer at Actify, discussed the SpinFire product line, emphasizing the importance of informal CAD visualization for diverse users. Key challenges include ensuring user-friendly communication tools and integrating various file formats. He predicts future CAD visualization will focus on collaboration rather than radical advancements in viewing technology.
The article discusses the challenges designers face in transitioning from 2D to 3D CAD models, highlighting that 3D technology demands more skilled operators and is not truly WYSIWYG. The slow adoption indicates issues within companies, as investing in skilled personnel contradicts their efficiency-driven, process-oriented strategies.
The article discusses the persistent use of 2D CAD systems despite the advantages of 3D CAD systems. It highlights that while 3D modeling offers long-term benefits in design and manufacturing, the immediate ease of use in 2D systems keeps many users from transitioning. The complexity and skill requirements of 3D modeling can pose challenges for designers.
This article introduces a free downloadable PDF version of "Disegno Assistito da Calcolatore," published by Il Rostro. Written in 1994 for university CAD and geometric modeling courses, the text contains outdated practical exercises but retains relevant theoretical chapters. It acknowledges Patrizio Giovene’s support in its completion and highlights its uniqueness in Italian CAD literature.
Franco Folini is a marketing trainer and consultant with a background as an e-commerce entrepreneur in Silicon Valley. He taught at UC Berkeley Extension and currently teaches at the University of Strasbourg and Università della Montagna in Edolo, Italy. Recently, he moved back to his native Valtellina in the Italian Alps. Franco frequently speaks about the impact of AI and other technologies on marketing. For more details, visit his LinkedIn profile or email him at folini@gmail.com.