B2B Marketing Trainer and Consultant
Google Analytics can track almost any event happening on your website. If you don’t know how to configure your tracking system to capture all sorts of events, don’t worry, I’m here to help! The fact that we can track everything doesn’t mean that we should. Event tracking uses some bandwidth and, if abused, it can slow... Continue Reading →
Facebook, with over 2.85 billion users, offers a guide for beginners in its Ads Manager. This step-by-step tutorial, designed for Digital Marketing Bootcamp students, covers how to create custom and lookalike audiences, set up an ad account, and launch a campaign effectively while ensuring proper audience targeting.
Franco Folini is a marketing trainer and consultant with a background as an e-commerce entrepreneur in Silicon Valley. He taught at UC Berkeley Extension and currently teaches at the University of Strasbourg and Università della Montagna in Edolo, Italy. Recently, he moved back to his native Valtellina in the Italian Alps. Franco frequently speaks about the impact of AI and other technologies on marketing. For more details, visit his LinkedIn profile or email him at folini@gmail.com.