B2B Marketing Trainer and Consultant
Not all KPIs are equally important; businesses should prioritize those that directly impact their goals. Excessive pop-ups and ads stem from a misguided emphasis on "impressions" by some marketing agencies, which can negatively affect user experience and brand perception. Companies are wasting money on ineffective advertising strategies that don't prioritize relevance or customer engagement.
Facebook, with over 2.85 billion users, offers a guide for beginners in its Ads Manager. This step-by-step tutorial, designed for Digital Marketing Bootcamp students, covers how to create custom and lookalike audiences, set up an ad account, and launch a campaign effectively while ensuring proper audience targeting.
Franco Folini is a marketing trainer and consultant with a background as an e-commerce entrepreneur in Silicon Valley. He taught at UC Berkeley Extension and currently teaches at the University of Strasbourg and Università della Montagna in Edolo, Italy. Recently, he moved back to his native Valtellina in the Italian Alps. Franco frequently speaks about the impact of AI and other technologies on marketing. For more details, visit his LinkedIn profile or email him at folini@gmail.com.