When we talk about bad user experience, it’s often the small, easily avoidable mistakes that have the biggest impact.
I recently received an email from a major company, Bosch. The message was perfectly localized in my preferred language, English. However, when I clicked the landing page link, it was entirely in German.
Think about the effort it takes to get a user to click a link in an email. It requires careful planning, copywriting, and design—a significant investment of time and money.
Wasting that valuable click with a mismatched, unlocalized landing page is an expensive mistake. It breaks the user’s trust and makes all that hard work go to waste. This is a critical reminder that localization isn’t just about translating the email; it’s about ensuring a seamless, end-to-end user journey.
Always double-check your links and landing pages before sending. It’s a simple step that can save significant money and goodwill.
