Please, Stop Using PDFs Online

Please, Stop Using PDFs Online

Please stop using PDF documents on your website and in your online communications. Unless you are a lawyer. Online PDF documents are:

  • Hard to read on mobile (PDFs are not mobile-first)
  • Hard to navigate
  • Challenging for visually impaired users
  • Unpleasant for the user experience.

Reading a PDF with a restaurant menu on our smartphone is frustrating. Even worse is downloading a PDF flyer just to learn about a company, a product, or an event.

Did you ever get frustrated by a PDF? Please share your story in the comment section below!

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Published by Franco Folini

Franco Folini is a Digital Marketing trainer and consultant with significant experience as an entrepreneur in the eCommerce field. He was teaching Digital Marketing in Silicon Valley for the University of California at Berkeley Extensions. Franco recently moved back to his native Valtellina in the Italian Alps. He also teaches the Social Media Marketing course at the University of Strasbourg in France. Franco is frequently invited as a s public speaker to talk about the impact of AI and new technologies on the marketing world. If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini@gmail.com

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