The worst enemies of high-quality UX are not bad designers or insensitive companies. The worst enemies of UX are the monetization experts, the people who are trying to squeeze every penny out of apps and services.
On April 30, 2021 I organized and moderated an online event for the students of the UC Berkeley Extension Digital Marketing Bootcamp where I teach. It was
Intuition is a powerful tool to push us to explore new ideas, new ways to approach old problems. But intuition should only be the starting point, and never used as a way to justify our choices. eCommerce is based on technologies that provides us with incredible amount of data. We really should leverage the data to test our ideas and intuitions.
I’ve been invited to present, on Zoom, a webinar for the IULM University in Milan talking about “Silicon Valley, Marketing & Entrepreneurship”. The webinar focus
When promoting a product or a service, always consider leveraging one of the oldest marketing tricks: Scarcity: there are only few products left. You better