I’ve been invited to present, on Zoom, a webinar for the IULM University in Milan talking about “Silicon Valley, Marketing & Entrepreneurship”. The webinar focus
Category: eCommerce & Marketing
eCommerce Tip #147: Consider Leveraging Scarcity and Urgency
When promoting a product or a service, always consider leveraging one of the oldest marketing tricks: Scarcity: there are only few products left. You better
I Completed my 2nd Digital Marketing Bootcamp as Instructor
Last week I taught my last class (on Zoom) of “Digital Marketing Bootcamp” for the UC Berkeley Extension. I’m so proud of all my students!
I’ve been featured by Kenneth Kinney Podcast
You can listen to the podcast and watch the video recording of our conversation. I recently had the pleasure and the honor to be featured
How To Create Facebook Audiences and Campaigns Without a Business Account
Facebook is the world’s largest social media giant. Over 2.85 billion users in the world use Facebook to connect with family and friends and interact
WordPress Gutenberg Blocks: Layout vs. Columns
WordPress new Gutenberg Editor, aka WordPress Block Editor, is becoming more popular every day. Gone are the day where learning HTML, or PHP, was the
Franco Folini 