After recommending my Digital Marketing students multiple times to take the Google Ads Search Certification test, it was my turn to take it. I wanted
Category: eCommerce & Marketing
Tracking & Privacy: From Browser Cookies to Google FLoC
A detailed article to explain some of the main features of the new FLoC technology proposed by Google as a tracking substitute for 3rd party cookies.
UX’s worst enemies aren’t who you’d expect
The worst enemies of high-quality UX are not bad designers or insensitive companies. The worst enemies of UX are the monetization experts, the people who are trying to squeeze every penny out of apps and services.
Exploring Structured Data With A Google Chrome Snippet
Marketing Event: Digital Marketing Leaders AMA
On April 30, 2021 I organized and moderated an online event for the students of the UC Berkeley Extension Digital Marketing Bootcamp where I teach. It was
eCommerce Tip #148: Get Inspired By Your Gut Feelings, but only Trust Your Data
Intuition is a powerful tool to push us to explore new ideas, new ways to approach old problems. But intuition should only be the starting point, and never used as a way to justify our choices. eCommerce is based on technologies that provides us with incredible amount of data. We really should leverage the data to test our ideas and intuitions.