Best eCommerce Tip #128: Don't trust your gut feelings, A/B test everything!

Do you want to please your ego, or do you want to sell more?

Intuition can be a good starting point to explore new options, but you must A/B testing everything. Don’t trust your gut feelings, only trust data.

Tip #128 – © Franco Folini

Franco Folini lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Kingdom of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.

If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]

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