Best eCommerce Tip #127: Don't ask a question if an algorithm can find the answer

Reduce friction!

Don’t bother the customer with questions or options when an algorithm or a query in a database can figure out the answer.

Simplify your customer’s life, not your job!

Tip #127 – © Franco Folini

Franco Folini lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Kingdom of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.

If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]gmail.com

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