Best eCommerce Tip #126: Show video snapshots and embed the videos with JS after the click.

You know your visitors and customers love videos (and Google too), but you are concerned videos will slow down your product page?

Display a video’s snapshot and use Javascript to embed the video only when the user clicks on it. Light pages, great UX , improved SEO.

Tip #126 – © Franco Folini

Franco Folini lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Kingdom of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.

If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]

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